In order to give proper direction, guidance and encouragement to the Services Sector, an exclusive Export Promotion Council for Services shall be set up.
The Services Export Promotion Council shall:
(i)
Map opportunities for key services in key markets and develop strategic market access programmes for each component of the matrix.
(ii)
Co-ordinate with sectoral players in undertaking intensive brand building and marketing programmes in target markets.
(iii)
Make necessary interventions with regard to policies, procedures and bilateral/ multilateral issues, in co-ordination with recognised nodal bodies of the services industry.
